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The Perception of Candle Fragrances

Posted on January 06, 2016

The Personal Experience of Candle Fragrances

When it comes to candle fragrances, each person’s experience is unique. Our sense of smell is tied closely to our memories, so a scent can easily remind us of something we love—or something we’d rather avoid. Think about the mouthwatering aroma of cookies baking that instantly brings up fond memories, or the stale smell of a forgotten gym bag that makes you cringe. Unless you have anosmia (a reduced or lost sense of smell), you probably don’t realize just how much you rely on your sense of smell each day.   

 

What Affects Our Sense of Smell?

Several factors can impact how we perceive scents. For example, if you have a cold or allergies, your sinuses might be inflamed, making smells seem less strong. Or, you might notice that the first sniff of a fragrance feels the most intense. This is because our olfactory receptors (the cells in our nose that detect smells) get used to a scent quickly, making it harder to smell it after a few moments. This is also why someone who wears strong cologne may not realize how intense it is—they’ve gotten used to it.

Interestingly, a woman’s sense of smell can be heightened during pregnancy, likely due to the body’s natural instinct to detect and avoid harmful foods for the baby’s safety.

How Our Brain Shapes Our Scent Experience

Our brain plays a big role in how we interpret scents. For instance, if someone gives you a yellow candle, you might expect it to smell like lemon or another citrus scent, simply because of the color. But if that yellow candle smells like blueberry, you might feel surprised or even a bit confused because it doesn’t match what you expected. Sometimes, your brain might even convince you it smells like an exotic type of lemon, just to make sense of the color!

The Influence of Scent Memory

Scent memory can also shape how we perceive fragrances. Imagine you’ve run out of your favorite cologne and buy a new bottle. You feel like you know this scent well, but when you try it, it doesn’t smell exactly the same as you remember. You might think the manufacturer changed the formula, but this could simply be due to your scent memory, which isn’t always as accurate as we think.

Comparing two scents side by side on a blotter is one way to judge them, but even that requires careful handling. For a fair comparison, you’d need to dip both blotters evenly and smell with both nostrils, as one side might be clearer than the other. Blind tests, where you don’t know which scent is which, can also help give an unbiased impression.

The Challenge of Evaluating Fragrances

In the world of fragrance evaluation, perception is everything. Even small suggestions, like asking if two scents smell the same, can influence someone’s opinion and make them notice similarities or differences that they might not have otherwise. Naming fragrances can also trick the senses; it’s common for people to assume two scents are different just because they have different names, even if they’re identical!

So, if a customer ever tells you, “This candle doesn’t smell as strong as the last one I bought,” remember that they could be right—or their perception might simply have shifted. Either way, it’s all part of the fascinating world of fragrance!